Easter egg experience for the Pixel 4 launch. Working with the Pixel and Google Lens teams, we concepted and animated six unique animations – one for each product SKU – that were revealed when users pointed Google Lens at the back of the packaging, with a CTA inviting them to join the global community @googlepixel.
This Easter egg inspired some fun unboxing videos and generated positive buzz for Pixel, with posts on Engadget, Reddit, 9to5Google, and more.
Client
Google Hardware