Easter egg experience for the Pixel 4 launch. Working with the Pixel and Google Lens teams, we concepted and animated six unique animations – one for each product SKU – that were revealed when users pointed Google Lens at the back of the packaging, with a CTA inviting them to join the global community @googlepixel.
This Easter egg inspired some fun unboxing videos and generated positive buzz for Pixel, with posts on Engadget, Reddit, 9to5Google, and more.
Client
Google Hardware
Amazon storefront and individual Amazon product pages for Google Hardware. Working with the Google retail team, we rebuilt the storefront, working within the Amazon CMS limitations to reinforce the Google brand, highlight product benefits, address key consumer pain points, and add cross-sell opportunities with a new set of pages illustrating how Google products work together. The product pages for existing and upcoming hardware were redesigned to tell a strategic brand and product story, and add SEO-optimized copy, above and below the fold.
Client
Google Hardware
Awareness campaign micro-targeted to financial services companies in lower Manhattan. Executed over 200 out-of-home pieces, digital media, and a responsive microsite.
Client
Juniper Networks
Awards
2015 B2B Shortlist – Best brand initiative
2015 W3 Silver award
Proposed rebrand campaign.
Client
Matson Logistics
Campaign introducing Network Functions Virtualization (NFV) as the solution to help get your ideas to market as fast as you can create them. Housed on a campaign page, and promoted through digital advertising.
Client
Juniper Networks
Various promotional assets around key holidays. We concepted and designed Nest.com homepage hero banners, store tiles, digital banners, and consumer emails, to cover every customer touchpoint.
Client
Nest
Campaign and booth design for Mobile World Congress 2015, with focused messaging on the Internet of Things.
Client
Juniper Networks
Campaign introducing Juniper Network’s MetaFabric architecture as the solution to bring together the physical and virtual sides of the data center. We played on this conflict by pitting the two sides in a rap battle, housed on a microsite, and driven by social media and targeted digital advertising.
Client
Juniper Networks
Awards
2014 Cannes Cyber Finalist
Proposed rebrand for Cleversafe, a secure storage solutions provider that divides data into 7 separate slices, and reconverges them.
Client
Cleversafe
Various collateral for Juma Ventures, giving underprivileged youth the tools to raise tuition for higher education.
Collateral system for Nest’s B2B energy partners, highlighting the products and their UI design.
Client
Nest