Awareness campaign micro-targeted to financial services companies in lower Manhattan. Executed over 200 out-of-home pieces, digital media, and a responsive microsite.
2015 B2B Shortlist – Best brand initiative
2015 W3 Silver award
A proposed selecting site for Victorinox brand Swiss Army Knives, prompting the user to define their character and their needs, resulting in the ideal knife.
Jenny Ji, Academy Art University
Campaign introducing Network Functions Virtualization (NFV) as the solution to help get your ideas to market as fast as you can create them. Housed on a campaign page, and promoted through digital advertising.
Campaign introducing Juniper Network’s MetaFabric architecture as the solution to bring together the physical and virtual sides of the data center. We played on this conflict by pitting the two sides in a rap battle, housed on a microsite, and driven by social media and targeted digital advertising.
2014 Cannes Cyber Finalist
Website redesign for The Berkeley School, a local K–8 Montessori school. Included a bulletin board—a class blog and social media aggregator—giving a quick-glance update on school news.
Infographics done for various clients.
Series of paper-cut posters addressing the American education system's increased focus on standardized testing and route memorization, and away from exploration and creative thinking.
Roland Young, Academy of Art University
The Hendrick's Gin Rickey pre-mixed cocktail. Building upon the quirky, Monty Python-esq character that Hendrick's established, and developing that into the line of bottles and carrying case.
Paul Kagiwada, Academy of Art University
The Dieline Student Spotlight
Various collateral for Juma Ventures, giving underprivileged youth the tools to raise tuition for higher education.
Campaign and booth design for Mobile World Congress 2015, with focused messaging on the Internet of Things.
Proposed rebrand for Cleversafe, a secure storage solutions provider that divides data into 7 separate slices, and reconverges them.